Our Mission
At Pine, we've set out to support Canadians throughout their financial journey in homeownership, by upending the conventions of our industry to completely reimagine a better financial experience from beginning to end. Owning a home is a huge milestone.
We're here to help you own yours.
About us
After the realization that Canada’s typical mortgage process was in need of a revamp, co-founders Justin Herlick and Jonathan Shih combined their experiences to create a technologically-driven approach.
Founded in 2021, Pine has since worked to offer a digital-first, mortgage process to give every Canadian access anytime, anywhere.
Whether that's an intuitive digital application that remembers what you jotted down at 2 a.m., or one of our team members who will talk you through "here's your best fitting mortgage option, and here's why" in plain English, we are a mortgage disruptor, with a process that adapts to your needs, rather than ours.
The home buying journey isn’t always the most accessible—Pine is here to make it faster, easier, and simpler.
Own it today.
Co-founders
— why pine
We’ve made it incredibly easy for customers to apply and get approved for the mortgage they need.
No commissions
Get your mortgage through phone, text, email, or Zoom
100% digital
Simple, convenient and stress-free application process
Quick few questions
We’ll ask, you’ll answer and we’ll find you the best solution
Get it ASAP
Receive your commitment letter in a couple days
We're here to help
Our mortgage advisors are here every step of the way
<10 minutes
is how long it’ll take to complete our 100% digital application
48 hours
is the average turn around time from application to issued commitment letter
2/3 users
complete their entire application on a mobile device
$150M +
deals currently being processed
We are backed by
